Digital Marketing

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A Beginner’s Guide to Launching a Successful Digital Marketing Campaign [INFOGRAPHIC]

By |January 22nd, 2018|

So, you have got a new website launched for your business, now gearing up to market it online to generate traffic and sales? Unbounce has created a super actionable and easily understandable beginner's guide, using infographic builder Venngage, to launch a successful marketing campaign. Here's what it covers in details: Social media Content marketing Email [...]

Which eBook format does Kindle support? PDF, ePub or Mobi?

By |August 31st, 2017|

So you've written a book and you need to get it out into the world. You've chosen to self-publish it, however you're not by any stretch of the imagination know how to transform that book content on your PC into something that can be read by general public. In this post, we will demonstrate to [...]

30 Digital Marketing Terms and Their Definitions – Explained

By |August 23rd, 2017|

Analytics or Web Analytics The analysis of data gathered by visitors' activities on your website or mobile app, for the purpose of exploring ways to improve design, features and marketing campaigns. Tools like Google Analytics, Kissmetrics, Mixpanel and Piwik can be used for analysis. E.g. "We are using web analytics tools to get new and [...]

What is Digital Marketing? What are the Benefits for Small Businesses?

By |February 23rd, 2017|

Digital marketing is a ubiquitous term for the marketing of products, brands or services; using modern day digital technologies that run mainly on the internet, but also including mobile phones, display advertising, engaging on social networks or any other form of digital media. Ideally speaking, digital marketing or online marketing represents a convergence of ideation, [...]